CAMPUS IMPLEMENTATION GUIDE

A practical framework for building inclusive marketing that drives enrollment, without the legal risk of DEI-labeled language.

Four proven strategies you can put to work on your campus this semester.

what’s inside

  • The Swap — Replace risky language with terms that hold up to scrutiny and still communicate belonging.

  • The Flip — Reframe your messaging strategy to lead with access and outcomes.

  • Visual Diversity Done Right — Practical guardrails for photography, video, and design choices.

  • Document Your Intent — Build a paper trail that protects your institution and your team.

Developed by Dr. Reginald E. Lewis, author of Belonging Is the Brand: Inclusive Marketing in Higher Education and a communications expert at one of the nation’s largest community college districts.

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want the full playbook?

This guide is one piece of a bigger framework. Belonging Is the Brand walks through the complete strategy for inclusive marketing that holds up under legal scrutiny and still moves enrollment numbers.

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