belonGing is the brand:
inclusive marketing in higher education
by Reginald Lewis, ED.D.
Second edition
Paperback - 124 pages
The enrollment cliff is here. To survive, U.S. campuses must move beyond marketing noise and embrace a new strategy: Belonging.
In Belonging is the Brand, Dr. Reginald Lewis provides a roadmap for leaders to navigate today's anti-DEI climate and build a community where every student feels at home. Learn how to turn connection into your greatest competitive advantage and make your campus the only logical choice.
PRAISE FOR “BELONGING IS THE BRAND”
“Dr. Reginald Lewis provides one of the most thorough and informative explanations of the impactful changes of DEI in higher education in this phenomenal book Belonging is the Brand: Inclusive Marketing in Higher Education. This book’s incredible references, practices, and solutions give direction on how belonging truly is of the upmost importance for student success. This book provides amazing insights on how underserved and underrepresented students can succeed in difficult college and university environments with the help of caring higher education faculty and professionals who want to help them reach their dreams. ”
Reginald E. Lewis, Ed.D., is an award-winning marketing strategist and author whose career spans Cirque du Soleil, The Metropolitan Museum of Art, and the NHL. He has spent more than two decades leading marketing and communications in higher education, driving enrollment and brand equity at two of the nation's largest community college districts.
He is the author of Belonging is the Brand: Inclusive Marketing in Higher Education, a field manual for marketers and campus leaders committed to staying student-centered and mission-driven regardless of political headwinds.
He also teaches strategic writing and strategy development at the University of Nebraska-Lincoln.
