belonGing is the brand
by dr. reginald lewis
Amid rising anti-DEI legislation and anti-Black sentiment, higher education marketers face unprecedented challenges.
This powerful new e-book offers practical, research-backed strategies to help institutions remain inclusive, mission-driven, and student-centered, even in hostile environments.
Whether you're navigating new laws or reimagining your messaging, this guide is your roadmap to resilience and relevance.
Download it today and lead with clarity, courage, and creativity.
AReginald E. Lewis, Ed.D., is an award-winning marketing strategist and author whose career spans some of the world's most recognized institutions, including Cirque du Soleil, The Metropolitan Museum of Art, and the NHL. With more than two decades of progressive leadership in higher education marketing and communications, he has built and led campaigns that have measurably increased visibility, enrollment, and brand equity at two of the nation's largest community college districts.
Dr. Lewis is the author of Belonging is the Brand: Inclusive Marketing in Higher Education, a field manual for marketers and campus leaders navigating today's shifting policy landscape. The book offers research-backed strategies for institutions committed to staying student-centered, mission-driven, and relevant regardless of political headwinds.
In addition to his institutional work, Dr. Lewis teaches strategic writing and strategy development at the University of Nebraska-Lincoln, where he brings practitioner insight into the graduate classroom.
He welcomes speaking engagements, consulting inquiries, and media requests.
