PRE-ORDER NOW
(available june 22)
belonGing is the brand:
inclusive marketing in higher education
by Reginald Lewis, ED.D.
Second edition
Paperback - 124 pages
The enrollment cliff is here. To survive, U.S. campuses must move beyond marketing noise and embrace a new strategy: Belonging.
In Belonging is the Brand, Dr. Reginald Lewis provides a roadmap for leaders to navigate today's anti-DEI climate and build a community where every student feels at home. Learn how to turn connection into your greatest competitive advantage and make your campus the only logical choice.
Reginald E. Lewis, Ed.D., is an award-winning marketing strategist and author whose career spans some of the world's most recognized institutions, including Cirque du Soleil, The Metropolitan Museum of Art, and the NHL. With more than two decades of progressive leadership in higher education marketing and communications, he has built and led campaigns that have measurably increased visibility, enrollment, and brand equity at two of the nation's largest community college districts.
Dr. Lewis is the author of Belonging is the Brand: Inclusive Marketing in Higher Education, a field manual for marketers and campus leaders navigating today's shifting policy landscape. The book offers research-backed strategies for institutions committed to staying student-centered, mission-driven, and relevant regardless of political headwinds.
In addition to his institutional work, Dr. Lewis teaches strategic writing and strategy development at the University of Nebraska-Lincoln, where he brings practitioner insight into the graduate classroom.
